[Lindalicious]

Ursprungligen postat av pashmina

Hi,

I have a webshop selling pashmina scarves and other accessories. I startet with a Danish shop last year, and it have been progressing steadily.

Then I translated it to Swedish and put it on a swedish domain www.pashminawear.se, but nothing happens. Not a single sale yet. What am I doing wrong? Is it not translated good enough? Is it mandatory to have Klarna as an aquirer to sell in Sweden?

Any ideas and feedback would be appreciated.

/Nicolai

Have you tried selling the same product in english or a language you actually speak?

I wouldn't recommend selling to Sweden in swedish without actually knowing 100% if the product and site sells well in bigger markets such as english.

You need targetted visitors to make any kind of sales, you need people actively looking for your product "pashmina"?

Sweden is a much smaller market than the US, I'm not even sure if people are looking for "pashmina" online in Sweden.

Ok just went ahead and did a google keyword tool search for you:



Looks like it's a tiny market in Sweden, you'd have a difficult time getting targetted visitors interested in your offer.

You're free to do as you wish but I suggest you promote the same product in english or pick a product that a lot of people actually search for in Sweden.

I know many online will suggest you to sell a product you love/believe in, but truth is if no one is actively searching for it online the chance of you making some good money is pretty low.

[pashmina]

Ursprungligen postat av Lindalicious

Have you tried selling the same product in english or a language you actually speak?

Hi, thanks for your input.

I have been selling in Denmark for about a year, and sales are progressing. Sweden is approximately twice as big as Denmark so if I could double the numbers it is starting to look good.

Pashmina and kashmir is the same thing, so I will also be found on e.g. "kashmir sjalar" (currently on page 2 in Sweden on that keyword). Kashmir has more than 4000 monthly searches in Sweden according to Google.

Furthermore, I am not only selling pashmina. Also wool scarves, hats and gloves. Yesterday I received a new collection of cashmere ponchos, and it is my plan to increase the selection slowly.

English is of course interesting but it is a much harder competition. Logistics will also be an issue since it is quite expensive to ship out of Denmark. Shipping from Denmark to Sweden with PostNord is affordable.

[Lindalicious]

Ursprungligen postat av pashmina

Hi, thanks for your input.

I have been selling in Denmark for about a year, and sales are progressing. Sweden is approximately twice as big as Denmark so if I could double the numbers it is starting to look good.

Pashmina and kashmir is the same thing, so I will also be found on e.g. "kashmir sjalar" (currently on page 2 in Sweden on that keyword). Kashmir has more than 4000 monthly searches in Sweden according to Google.

Furthermore, I am not only selling pashmina. Also wool scarves, hats and gloves. Yesterday I received a new collection of cashmere ponchos, and it is my plan to increase the selection slowly.

English is of course interesting but it is a much harder competition. Logistics will also be an issue since it is quite expensive to ship out of Denmark. Shipping from Denmark to Sweden with PostNord is affordable.

Ok, didn't know that.

If it's doing well in Denmark then you'll double your sales in Sweden easily.

Focus on building a few blogs for each of your main products/keywords, have 5-10 articles on each blog focused on one specific product/keyword.

You'll rank high in google Sweden without much effort, it's too easy as there isn't much competition.

In other words create a whole set of blogs to promote your store.

For instance if you want one of the blogs to rank in google for "kashmir" get a domain name like KashmirSjalGuiden.se (guiden = guide) so at least 1 main keyword, many say this doesn't work, but on a local level it still works I have many rankings in local markets such as Sweden, so make sure you got your main ketword in the domains.

Then post 5-10 articles on the blog, not all at once but one every 2-3 days so it looks natural. Also try to build a few backlinks to each blog so google finds them naturally.

Use wordpress with different themes for your blogs and host the sites in Sweden which will help with rankings. Try both .se and .com domains see which one does best.

A lot of work ahead of you, but if you plan it well from the start and get some good writers to write the articles for you it shouldn't be that difficult.

Good luck and congrats on finding a small but profitable market, but do make those blogs as to gain an advantage over your competitors, I'm sure other kashmir sites will pop-up soon after seeing your posts here.