[Helix]

From my Point of view:

- don't want to shop from a Danish company located in Denmark with Danish phone number and address.

- don't want to send my returns to Denmark (expensive).

- no one-page-checkout-page, so I have to fill in a lot of information to see the payment options.

Your products are not "cheap", so based on that, the three points above a killer for a person like me. As a Swedish buyer I would look further for a Swedish seller of similar products.