[tartareandesire]

In Denmark it is probably a little easier to get away with a simple site since the country is a bit behind Sweden internet-wise. Since you're selling semi-luxury products I think it would be wise to spice up the website to make it more in line with the product quality.

If you want to build a brand then skip the keyword based domains and do some sort of story-telling, telling the story about the people who actually make the product.