https://dynomapper.com/blog/21-sitem...ortant-for-seo
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THE BIG PICTURE
To sum it all up, yes, keyword density is not the same hot commodity that it once was. Keywords could be crammed in every corner of a website and it would drive up the ranking. Google got wise to the tricks and came up with a way to make it more difficult to trick their algorithm. Now, it is important to focus on creating content that is unique, high quality, and relevant while still using your target keywords when it is appropriate. The content should be optimized for the users, not just for the keywords. Otherwise, the content will feel forced and disingenuous.
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