[Björn]

Most Important Reasons People Shop on the Web
Easy to place an order 83%
Large selection of products 63%
Cheaper prices 63%
Faster service and delivery 52%
Detailed and clear information about what is being offered 40%
No sales pressure 39%
Easy payment procedures 36%

What Information Do You Look For When Buying a Product on the Web?
Detailed information about the product itself 82%
Price comparisons 62%
Detailed information about the vendor 21%

- Nielsen