[Mats]

Har em ganska tajt dag på tisdag så jag nöjer mig med att bara vara med på följande:

10:00 - 10:20 Morning Refreshment Break - Start of Session 6

10:20 - 10:30 Gold Sponsor Presentation from Incordia AB

10:30 - 11:00 Marketing Resource Management
The systems involved in Marketing Resource Management promises to transform marketing from a business cost into revenue generating. In any case the marketing profession today is more sales focused than ever.

The tools for Internet and e-mail marketing are getting more and more powerful as well as the systems for protection of consumer integrity. In this session Ola Gravenfors will share some of his experiences in how Scandinavian companies succeed in this transformation.

Presented by Ola Gravenfors, Netoptions AB

11:00 - 11:30 How to secure your position in Search Engines
Webanalys was the pioneer in Sweden in Search Engine Marketing(=SEM). The founder and CEO Carl-Henrik Borg will tell you how Webanalys works with SEM as well as tell you about the reporting tools that are used today.

Presented by Carl-Henrik Borg, Webanalys AB

11:30 - 12:00 Beyond Pay-Per-Click
Presented by Henrik Höglund, Espotting Inc.