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Ursprungligen postat av tartareandesire
In Denmark it is probably a little easier to get away with a simple site since the country is a bit behind Sweden internet-wise. Since you're selling semi-luxury products I think it would be wise to spice up the website to make it more in line with the product quality.
If you want to build a brand then skip the keyword based domains and do some sort of story-telling, telling the story about the people who actually make the product.
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You are absolutely right. I have made an article about our products on the Danish site:
http://www.pashminawear.dk/blog/9_pa...cessories.html
I am getting it translated to Swedish at the moment.