I agree with most of the comments above. I would suggest that you use Klarna since you can offer invoice to your customers. SSL is a must for a shop in Sweden and i personally would not feel comfortable shopping online without it.

When you reach the "beställning" part you give contradicting information. On the top of the page it says 28 days to send the product back but in the but in the form you give the information that its 14 days. The site window has a danish name instead of Swedish.
In the "leverans" part you have "Brug en anden faktureringsadresse" which is Danish and not Swedish.

So to give my conclusion:
Translate everything properly.
Use SSL and as someone said above shorten down the way to actually pay for the stuff.
At least put step 1 and 2 on the same page.
Get a Swedish nr for customer service.
Get Klarna or another payment provider since that would increase the trust in the site.

You are absolutely right. I have made an article about our products on the Danish site: http://www.pashminawear.dk/blog/9_pa...cessories.html

I am getting it translated to Swedish at the moment.

The ones you are linking to are machinewoven in kashmir/woolmix. Mine are pure cashmere and handwoven.

Thanks for your feedback. Thats why I am reaching out here.

Maybe I missed it but are you doing any marketing for the Swedish site? No matter how good or bad the site is, it will never sell anything without marketing =)

I am doing a little AdWords but I will increase it during the fall and christmas season.

As someone mentioned earlier; you need someone to go over the content and improve on the Swedish. There are several typo's and just bad translation. When there are spelling mistakes and bad Swedish, it makes you question if the site is to be trusted or not.

People are quite cautious giving out credit card details if they have the slightest doubt. Therefore Klarna, with invoice option, may also be a good alternative payment method to evaluate.

Yes, I am aware of the problem. I have ordered a company to do some proof reading. I have also gotten a Swedish number, and working on getting an address as well.
I am considering Klarna. Does anyone know how much it cost?

I got my first Swedish order tonight. Really happy about it. Thanks for all your help.

Have you tried selling the same product in english or a language you actually speak?

I wouldn't recommend selling to Sweden in swedish without actually knowing 100% if the product and site sells well in bigger markets such as english.

You need targetted visitors to make any kind of sales, you need people actively looking for your product "pashmina"?

Sweden is a much smaller market than the US, I'm not even sure if people are looking for "pashmina" online in Sweden.

Ok just went ahead and did a google keyword tool search for you:

http://oi67.tinypic.com/mbhhl2.jpg

Looks like it's a tiny market in Sweden, you'd have a difficult time getting targetted visitors interested in your offer.

You're free to do as you wish but I suggest you promote the same product in english or pick a product that a lot of people actually search for in Sweden.

I know many online will suggest you to sell a product you love/believe in, but truth is if no one is actively searching for it online the chance of you making some good money is pretty low.